Vacancy Details

2695 - Loyalty Manager

Location: UAE - Dubai
Business Unit: SCHOOL SUPPORT CENTRE
Closing Date 18-Nov-2018
About the Role

Job Purpose:

Responsible for the GEMS Education Rewards programme to ensure its continued and growing contribution to the realized savings by GEMS parents. Responsible for development, management and marketing/communication of the programme.

 

Key Responsibility:

• Monitoring of competitive loyalty and partnership activity in the market. Knowledge of loyalty developments globally and the opportunity to apply them to the Group
• Communication of programme develop and performance
Key Performance Indicators (KPIs)
Financial
- Overall programme savings/performance
- % School Fees saved ( by individual/segment/overall)
Business Effectiveness/ Productivity
- Redemption frequency ( by individual/segment)
- Monetary savings (by individual/segment)
- Unique redeemers as % of total base
• Data enrichment - Expand customer profile data
Customer
• Brand awareness and NPS score

Education
• Post Graduate Degree, preferably in Marketing, Business Administration
• MBA/Masters from top-tier school preffered
Experience
• 10+ years of marketing experience including 5+ years of loyalty programme management
• Strong understanding of CRM, inbound and retention marketing (marketing campaign execution and measurement, triggered lifecycle event campaigns, drip campaigns, etc.)
• Demonstrated experience driving measurable results through customer marketing efforts in financial services and/or multi-unit retail is ideal

 

 

About Your Benefits
About GEMS

Trusted for over 55 years and now a third generation education family, GEMS Education began in a single school room in Dubai. Today, we have the privilege of educating over 190,000 students from over 176 countries through GEMS owned and managed schools globally; over 270,000 students access resources through our services division; and we will impact 20 million by 2020 students through the initiatives of our Charity partner Varkey Foundation.

About Application Process
If you meet the criteria and you are enthusiastic about the role, we would welcome your application.
1. Resume/CV
2. Passport-size photograph
Important Note : GEMS Education is committed to safeguarding and promoting the welfare of all of its students. Applicants will be required to submit a current police criminal clearance check or equivalent from their home country or current country of residence prior to appointment.