Vacancy Details

8614 - Parent Relations Executive

Location: UAE - Dubai
Closing Date 28-Feb-2022
About the Role


To support the Principal in developing a strong and active parent community as the central pillar of the schools culture. To ensure achievement of enrolment targets (acquisition and retention), provide high quality customer service to new and existing parents and promotion and marketing of the school to relevant stakeholders. 

Key responsibilities:

  • Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.
  • Provide ongoing initiatives to market the school and drive enrolments through partnerships, intelligence from competitors and wider school community.
  • Communicate clear tangible USPs and the vision of the school to position and promote it accordingly.
  • Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
  • Develop and implement enrolment strategies in order to achieve budget enrolment numbers and identify competitors for benchmarking.
  • Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the schools activities as a key driver of customer/student retention.  Where necessary, translate communications into the major languages of the school.
  • Organise parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.  Where required, provide translation services for these events.
  • Promote the school by providing stories and photographic material that promotes the school’s achievements both academically and other, for GEMS internal newsletters and the school communication channels (e.g.: school website, LCD screens, newsletters etc.). If required, these should be supported in English and Arabic.
  • Collaborate with School Principal, SLT, SSC and other members of the FOH be able to develop and implement retention strategies in order to maintain budget enrolment numbers at the school.
  • Undertake regular surveys of new parent views on enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.
  • In conjunction with the School Principal and the SSC team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.
  • In collaboration with the School Principal and Registrar, develop an events calendar to support the enrolment activities for the academic year.  Ensure that this calendar is shared appropriately with all stakeholders.
  • Maintain open lines of communication to existing parents to ensure their concerns, complaints and feedback are handled effectively, efficiently and in a timely manner (liaising with other school personnel or departments as required).
  • Ensure that all admissions are processed in a timely manner, according to policy.
  • Promote and cross sell, when appropriate, other GEMS schools by arranging appointments, interviews and facilitate relationships between parents and GEMS network.
  • From time to time, you may be required to be available outside of working hours when additional support is required.
About Your Benefits

Communication:         Good written and oral skills. A team player who enjoys working positively with others. 

                                   Strong English communications skills.

Organisation:              Excellent organizational and time management skills.

Experience:                  Experience in Marketing and dealing with clients

                                    Excellent knowledge and understanding of relevant data management systems (Phoenix, SalesForce),

                                   as well as EXCEL, general Microsoft Office, and web content packages. 

                                   Previous experience in marketing preferred.

                                   Must have previous experience in managing Corporate social media handles.

Personal Qualities:      Ability to work well in an educational environment. 

                                   Able to relate well to both adults and children. 

                                   Ability to work both independently and as part of a team. 

                                   Ability to multitask and work under pressure.

About GEMS

Trusted for over 55 years and now a third generation education family, GEMS Education began in a single school room in Dubai. Today, we have the privilege of educating over 190,000 students from over 176 countries through GEMS owned and managed schools globally; over 270,000 students access resources through our services division; and we will impact 20 million by 2020 students through the initiatives of our Charity partner Varkey Foundation.

About the School

At GEMS Royal Dubai School, we offer an outstanding world class education with the aim of achieving excellence together. With an excellent track record of academic excellence coupled with strong caring pastoral support, we create a learning environment that allows every child to achieve their very best. RDS has a vibrant, harmonious learning community of over 60 nationalities. Our highly experienced UK qualified teachers are passionate and provide motivating experiences and limitless learning which ensure your children are challenged and eager to come to school each day. We are an accredited High Performance Learning school and we encourage children to go beyond their potential. We ensure they are happy, inquisitive, future ready, and feel confident in tackling the unexpected.  GEMS Royal Dubai is a family first community where parents are active partners in our children’s learning journeys, offering an enriched National Curriculum for England, to approximately 900 students from Foundation Stage to Year 6.

To learn more please visit RDS
About Application Process
If you meet the criteria and you are enthusiastic about the role, we would welcome your application. To complete the application you would need the following document(s):
1. Resume/CV
2. Passport-size photograph
Important Note : GEMS Education is committed to safeguarding and promoting the welfare of all of its students. Applicants will be required to submit a current police criminal clearance check or equivalent from their home country or current country of residence prior to appointment.