Vacancy Details

13696 - Parent Relations Executive (PRE) - Immediate start

Location: UAE - Dubai
Closing Date 02-Apr-2023
About the Role

We are looking for an outstanding and customer-focused candidate to join Dubai American Academy in the capacity of Parent Relations Executive with immediate effect.

As PRE, you will support the Superintendent/CEO in developing a strong and active parent community within the school, achieving enrollment targets, providing high quality customer service to parents and promoting the school to relevant stakeholders.  

Your main responsibilities will include managing and developing the school communication channels through various social media, assisting in the development of the school marketing strategy and organizing parent/community events.  You will be also involved in conducting school tours for prospective parents and visitors. 

Key responsibilities:

• Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets. 
• Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
• Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the school’s activities as a key driver of customer/student retention.
• Organize parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.
• Promote the school by providing stories and photographic material that promotes the school’s achievements both academically and other, for GEMS internal newsletters and the school communication channels (e.g.: school website, LCD screens, newsletters etc.).
• Social media content creation and management of social platforms e.g. Twitter, Facebook and Instagram.
• Undertake regular surveys of new parent views on enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.
• In conjunction with the Superintendent/CEO and the Corporate Marketing team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.

About You

Expected Qualifications:

  • A college Degree from a reputed university is desirable (BA or BSc).

Expected Experience:

  • A minimum two years' in a customer service focused role.
  • Proven success with meeting sales targets is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical.
  • Relationship management experience – able to build and influence professional relationships with staff, students, parents as well as the entire DAA community.
  • Effective communicator (written and spoken).
  • Interpersonal skills, able to operate in a diverse environment.
  • Friendly and approachable demeanor.

Job-Specific Knowledge & Skills:

  • Solid time management and analytical skills.
  • Ability to multi-task and cope with peaks of demand with flexibility.
  • Advanced user of Microsoft Office / Google Suite and able to utilize technology well to present facts to the management.
  • Able to manage a diverse team’s performance and relationships.
About Your Benefits

An attractive remuneration package is on offer to the successful candidate including a competitive salary, medical and life insurance, flight allowance, tuition fee concession, 52 days annual leave and other benefits in line with the UAE Labour Law.

Kindly note that only shortlisted candidates will be contacted.  

About GEMS

Trusted for over 60 years and now a third generation education family, GEMS Education began in a single school room in Dubai. Today, we have the privilege of educating over 170,000 students from over 176 countries through GEMS owned and managed schools globally; over 270,000 students access resources through our services division.

About the School

GEMS Dubai American Academy (DAA) is GEMS Education's flagship American school. Offering both an enriched American Curriculum and the International Baccalaureate Diploma to students from around the world, DAA prepares its students for success in the world's most prestigious universities and colleges. DAA is the only American curriculum school in Dubai to receive the KHDA rating of Outstanding, and has received this rating since 2011.

With over 20 years of history and academic excellence, DAA is one of the most sought after American schools in Dubai. The school's outstanding heritage is coupled with its future design focus which embeds creative design, cutting-edge robotics and digital fluencies at its core. Through teaching, learning and innovation, students develop a mastery of multiple literacies and fluencies to support genuine world-class learning, personal growth and future readiness. DAA offers a diverse range of extra-curricular, athletic, and leadership opportunities to enrich the holistic development of each student. In addition, our original and growing WISE initiative pulls efforts of wellness, inclusion, safeguarding, and social-emotional health into a coordinated effort to support students for holistic well-being, supporting them in their growth and in their learning.

Our staff teaches and inspires excellence in academics and life-long learning skills by continually reviewing and building an enriched American curriculum, promoting student achievement, encouraging integrity and nurturing a desire to learn.

To learn more please visit


About Application Process

If you meet the criteria and you are enthusiastic about the role, we would welcome your application.

To complete the application you would need the following document(s):

1. Resume/CV
2. Passport-size photograph

In line with the UAE's Emiratisation goals, GEMS welcomes and encourages applications from UAE nationals to join our fast-growing team.

Important Note : GEMS Education is committed to safeguarding and promoting the welfare of all of its students. Applicants will be required to submit a current police criminal clearance check or equivalent from their home country or current country of residence prior to appointment.