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GEMS Corporate Office
Dubai, UAE
Posted 2024/03/29 07:02:22
Expires 2024-04-28
Ref: JB5059280
Job Description
Overview & Scope
- Market Research expertise driving decisions to support Business plans, analyzing data for business ideation and enhancement recommendations in line with the company’s Business Plan.
- Assimilation and analysis of data to develop commercially viable Products (schools / ancillary value-add), which cater to GEMS’ target markets.
- Developing demand models to test projects’ viability in new markets based on market research.
- Primary and secondary research to validate assumptions to enable data-driven financial models and Investment Committee propositions.
- Driving the market research and data analytics component for the financial models.
- Preparing opportunity proposals for the Investment committee.
- Preparing correspondence and infographics for thought leadership and feedback to regulators.
Key Accountabilities
Market Research & Data Analytics
Data Analytics (Internal)
- Harnessing data from Company Wide Phoenix, Salesforce & PowerBI interfaces to conduct analysis such as Student Demographic Analysis, Residential Location and Drive Time Analysis, Enquiry-Enrolment Conversion Analysis, Joiners-Leavers Analysis, Sibling Analysis, Academic Outcome Analysis, Customer Satisfaction & NPS Commentary Analysis.
Market Research (External)
- Secondary research using a variety of sources (e.g. analyst reports, market research reports, news articles, real estate and education publication and periodicals).
- Customer segmentation, market sizing, demand and competitor analysis, macroeconomic forecasting and make recommendations to support the company’s Business plan.
- Designing and executing in-depth interview guides to solve the problem statement with key organizational stakeholders, industry experts, customers, Education Business Group & Reporting with recommendations.
Competitor Intelligence:
- Participate in mystery visits (i.e. attending School and Nursery events, meet the principal events for competitor schools), Site visits and detailed study of non-GEMS schools that are prospective targets for management services.
- Conducting desk research, mystery calls and tracking Competitor Social Media content to gather intelligence about non-GEMS schools.
Investment Committee (IC)/SMC Deck preparation:
- Preparing data driven, insightful and visually captivating notes and reports for the Investment Committee /SMC.
Ed-Vantage (Management Contract Business) Process:
- Adhering a formal Decision to bid process for Management Contract opportunities.
- Developing a roadmap for the Opportunity, preparing, and pitching a ‘Scope of services’ to the client.
- Drafting Heads of Terms, identifying appropriate contractual risks and having them mitigated with the help of in-house legal team.
Regulatory Lobbying:
- Drafting reports and letters backed by external and internal data driven infographics to UAE Education regulators; lobbying to justify and corroborate industry feedback and narrative.
Third Party Research Engagements:
- Preparing scope of work for 3rd party research engagements.
- Aligning and curating survey designs of 3rd party research companies to help answer the problem statement.
Skills
Qualifications:
- University degree in business, finance or related discipline
- 2 years’ post-qualification experience in Research & Analytics, Advisory & Consulting.
Skills:
- MS PowerPoint, MS Excel, Power BI, Salesforce, Analysis, Research, Drafting Presentations for Senior Management / Board / subcommittee of the Board.
Soft Skills:
- Well-spoken/articulate, proficient in English (Arabic is a plus), thinking & reasoning, ability to make inference from Market Data and publicly available information & make recommendations relevant to the business unit lead.
KPIs:
- ‘Go to’ person for in-house research and analysis resulting in reduction of 3rd party research cost that would have been incurred by the company (primarily for markets where GEMS has a strong presence).
- Investment Committee Packs/ Strategic Management Committee Packs.
➢Opportunity Identification (Interim desk research & Reporting: 1 day)
➢Site Visit & Reporting (2-3 days)
➢Ensure that all assumptions on enrolment, pricing, costing in the feasibility models are scientifically derived and corroborated by reliable data (Collating Data and analyzing: 2 days)
➢IC/SMC note deck preparation (3-4 days) - Support with Regulatory lobbying.
➢Collating data (internal/external): 1 day
➢Slide creation: 1-2 days
Job Details
Job Location
Dubai, UAE
Company Industry
Education
Company Type
Employer (Private Sector)
Job Role
Business Support
Preferred Candidate
Career Level
Mid Career - Over 2 years experience