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Parent Relations Executive

GEMS DUBAI AMERICAN ACADEMY Dubai, UAE Posted 2026/04/21 10:21:41 Expires 2026-06-20 Ref: JB5450965

Job Description


JOB DETAILS:


Job Title:


Parent Relations Executive


Reports to:


Superintendent/CEO


Department:


Front of House


Function:


Sales, Customer Service, Internal Marketing and Communications


Grade:

 

HRL (HAY Reference Level

 



JOB PURPOSE:

 

To support the Principal in developing a strong and active parent community as the central pillar of the schools culture. To ensure achievement of enrolment targets, provide high quality customer service to new and existing parents and promotion and marketing of the school to relevant stakeholders.




DIMENSIONS:


Number of Staff Supervised

Direct Reports:

Receptionist

Total Team Size:

Variable – this depends on the size of the school

Financial Accountability (Annual)

Meet or exceed enrolment targets for the specific school.

Geographical Scope

UAE

 


KEY ACCOUNTABILITIES:

Description

  • Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.

  • Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.

  • Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the schools activities as a key driver of customer/student retention.

  • Organize parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.



 

 

Skills

  • A minimum two years in a customer service focused role.

  • Proven success with meeting sales targets is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical.

  • Relationship management experience – able to build and influence professional relationships with peer group as well as parental community.

  • Effective communicator (written and spoken)

  • Interpersonal skills, able to operate in a diverse environment Job-Specific Knowledge & Skills:

  • Solid time management skills



 

  • Ability to multi-task and cope with peaks of demand

  • Advanced user of Microsoft Office and able to utilise technology well to present facts to the management.

  • Able to manage a diverse team’s performance and relationships.

  • Analytical Thinking

GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff. A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments.

Job Details

Job Location Dubai, UAE
Company Industry Education
Company Type Employer (Private Sector)
Job Role Education
Joining Date 2026-05-25
Employment Status Full time
Employment Type Full Time Employee
Manages Others Yes

Preferred Candidate

Career Level Mid Career - Over 2 years experience
Years of Experience Min: 2 Max: 10
Residence Location Albania; Bosnia and Herzegovina; Bulgaria; Belarus; Czech Republic; Estonia; Croatia (Hrvatska); Hungary; Kosovo; Lithuania; Latvia; Moldova; Montenegro; Macedonia; Poland; Romania; Serbia; Russian Federation; Slovenia; Slovak Republic; Ukraine
Degree Bachelors

GEMS DUBAI AMERICAN ACADEMY

Education Dubai, United Arab Emirates http://www.gemsaa-dubai.com

GEMS Dubai American Academy (DAA) is GEMS Education's flagship American school. Offering both an enriched American Curriculum and the International Baccalaureate Diploma to students from around the world, DAA prepares its students for success in the world's most prestigious universities and colleges. DAA is the only American curriculum school in Dubai to receive the KHDA rating of Outstanding and has received this rating since 2011. With over 20 years of history and academic excellence, DAA is one of the most sought-after American schools in Dubai. The school's outstanding heritage is coupled with its future design focus which embeds creative design, cutting-edge robotics and digital fluencies at its core. Through teaching, learning and innovation, students develop a mastery of multiple literacies and fluencies to support genuine world-class learning, personal growth and future readiness. DAA offers a diverse range of extra-curricular, athletic, and leadership opportunities to enrich the holistic development of each student. In addition, our original and growing WISE initiative pulls efforts of wellness, inclusion, safeguarding, and social-emotional health into a coordinated effort to support students for holistic well-being, supporting them in their growth and in their learning. Our staff teaches and inspires excellence in academics and life-long learning skills by continually reviewing and building an enriched American curriculum, promoting student achievement, encouraging integrity and nurturing a desire to learn.

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